The Brief
Customers had no centralized way to discover SeaBar retail locations. The brand’s sustainability initiatives (ocean trash cleanup sites) were not visible or accessible to users. Lack of spatial visualization reduced engagement with both retail discovery and environmental impact storytelling. Manual or fragmented location information created friction in user experience and brand communication.
Approach
- 01
Designed and developed a custom interactive Store Locator system tailored to SeaBar’s dual objectives: commerce and sustainability.
- 02
Implemented a map-based interface to visually display retail partner locations and ocean cleanup sites.
- 03
Structured geolocation data models to support scalable addition of new stores and environmental sites.
- 04
Built filtering and categorization logic to differentiate between retail points and cleanup initiatives.
- 05
Optimized UI/UX for clarity, enabling users to easily navigate and explore locations on an interactive map.
- 06
Ensured system flexibility for future expansion of locations and sustainability campaigns.
Result
Delivered a unified platform combining product discovery and environmental storytelling. Improved visibility of retail partners through an intuitive map-based experience. Enhanced brand engagement by showcasing real-world sustainability impact locations. Reduced friction in store discovery, making it easier for customers to find nearby retailers. Established a scalable geolocation system that can support future expansion of stores and initiatives.